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Different screens.Real results.

From app installs to new customers.
See how brands grow with TV ads and in-game advertising.

5 case studies
Food & beverageTV-to-Mobile ads

A bigger screen.
A new appetite for the app.

Finding higher-intent app users beyond social and search, with a guaranteed CPI target and measurable attribution.

Dessert chain · App acquisition
October 2025 · Six weeks
Dirty Dough stuffed cookies, waffle bites, brownies and drinks.
13,000+

app installs in six weeks

66%Day 7 ROAS
$10kAttributed revenue within seven days
Target CPIMet within guaranteed period
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The ambition

Dirty Dough, a dessert chain with approximately 1,200 locations, wanted higher-intent app installs beyond social and search. The campaign required a guaranteed cost per install and traceable attribution.

The activation

StarrisedAds brought together a TV-to-Mobile plan featuring Immersive Masthead takeovers, in-stream video and native Home UI placements. Attribution was connected to an MMP to track installs and campaign outcomes.

The outcome

Launched in early October 2025, the six-week campaign delivered more than 13,000 app installs, with Day 7 ROAS of 66%. Attributed revenue within seven days reached five figures in US dollars, and the campaign delivered against its guaranteed CPI target.

Home appliancesTV ads

A fresh launch.
A new kind of customer.

Using exclusive Publisher Direct inventory to extend reach and win new customers for a new coffee machine.

Premium coffee equipment · Product launch
Q3–Q4 2025
Ratio coffee machine with wood detailing in a sunlit kitchen.
+80%

new-to-brand customers vs online video alone

+102%incremental reach vs display ads alone
+30%eCPM efficiency
+300%brand search lift
70%of TV-influenced purchasers were new-to-brand
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The ambition

Ratio wanted to support the launch of a new premium coffee machine and reach customers beyond its existing audience.

The activation

The Q3–Q4 2025 campaign packaged StarrisedAds exclusive Publisher Direct inventory, with online video advertising used as a comparison channel.

The outcome

The campaign delivered 80% more new-to-brand customers than online video alone and 102% more incremental reach than display ads alone. Reported results also included 30% higher eCPM efficiency and a 300% lift in brand search. Among purchasers influenced by TV advertising, 70% were new to the brand.

Home & livingTV ads

More room
for return.

A performance TV campaign built around a ROAS target above 3, with lower media costs than the previous partner.

Outdoor furniture · Direct to consumer
45-day attribution window
Neighbor outdoor sofa and lounge chair on a shaded patio.
6.5×

reported return on ad spend

>3×ROAS goal
$50 → $20CPM, previous partner vs StarrisedAds
45 daysattribution window
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The ambition

Neighbor, an outdoor furniture DTC brand, wanted its TV advertising to deliver a return on ad spend above 3.

The activation

StarrisedAds ran performance-focused TV advertising with an on-site pixel for real-time attribution and a 45-day attribution window.

The outcome

The campaign reported ROAS of 6.5. CPM fell from $50 with the previous advertising partner to $20 with StarrisedAds.

Consumer electronicsIn-game ads

In the game.
On their radar.

Introducing earphones to committed gamers through display and video placements integrated into premium game environments.

Earphones · Middle East
Mobile · Tablet · PC
A woman wearing Bose Ultra Open Earbuds outdoors.
+50%

brand consideration

6Mad impressions
80,000+aggregate hours of on-screen ad exposure
+20%ad interest
3.48 secaverage display-ad on-screen time
100%on-screen rate for both formats
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The ambition

Bose wanted to introduce earphones to heavy gamers in the Middle East and compare the role of display and video in-game formats.

The activation

StarrisedAds used intrinsic placements integrated into premium cross-platform games, spanning mobile, tablet and PC. Both display and video formats were tested.

The outcome

The campaign delivered six million impressions and more than 80,000 cumulative hours of on-screen ad exposure. Ad interest increased 20% and brand consideration increased 50%. Display ads averaged 3.48 seconds on screen, with a reported 100% on-screen rate for both formats.

Food & beverageIn-game ads

A little heat.
A lasting impression.

Building awareness of a new hot sauce across generations through advertising integrated into gaming environments.

Hot sauce · United States
Brand lift study
A bottle of TABASCO Original Red Pepper Sauce, shown as brand imagery.
+40 pts

consideration as a first-choice hot sauce

4M+ad impressions
+36 ptssponsorship favorability
+32 ptsperceived fit as a gaming sponsor
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The ambition

Tabasco wanted to build US awareness for a new hot sauce across multiple generations.

The activation

StarrisedAds activated intrinsic in-game placements across its gaming ecosystem to put the new product into gaming environments.

The outcome

The campaign delivered more than four million impressions. A brand lift study reported a 36-point improvement in sponsorship favorability, a 32-point improvement in perceived fit as a gaming sponsor, and a 40-point improvement in consideration as a first-choice hot sauce.

Their next moment.Your next move.

Tell us who you want to reach.
Let’s find your place in their world.

Let’s make it happen

Let’s make it happen.

Tell us about your brand and who you want to reach. We’ll help you find the right screens.